A. Let’s talk ↗
OPEN TO FULL-TIME ROLES · INDIA · REMOTEINDIA · WORKING WORLDWIDE

PRODUCT DESIGN · DESIGN SYSTEMS · AI

Ankit✳

I’m Ankit Soni, a Senior Product Designer with 5+ years of experience. I design thoughtful digital products, scalable design systems, and AI-powered experiences — bringing clarity to complex problems. I’ve also led a team of 3 designers.

Explore my work ↗ View résumé ↗
SCROLL TO EXPLORE
01 — Selected work

Featured projects

Selected product, UX and AI work — from case studies to products live in the wild.

Case studies07
Indite logo Indite.ioAI workflow automation platform — redesigned onboarding, product flow and information architecture. +10% task activation Case study → When UX Decisions Become Business Decisions NewA hotel-booking UX case study about reservation and personalisation flows, including a small Favourite button decision. Case study →
Gentle — Connected Investment Portfolio New A fintech mobile experience for reviewing investments, exploring stock holdings, and setting clear, editable price alerts. Includes user research, competitor analysis, user flows, and an interactive prototype. Case study → Astrotalk App UX AuditA teardown of the Astrotalk app — where the flows leak, and what I'd change first. Case study → SourceBaeA marketplace connecting companies with IT agencies and dedicated remote developers. Case study → RecruitBaeHiring and candidate-screening SaaS — pipeline, shortlisting and reporting. Case study → Opinium NetworkA market-prediction app: forecast an outcome correctly to win, get it wrong and lose nothing. Case study →
AI Generated Product · Live

SurgiFlow

AI generated the product implementation. I personally shaped the product direction and UX/UI design; the generated build should not be read as wholly hand-coded work.

Landing ↗ Dashboard ↗ Prompt ↗
Live work02
M Mogra Media NewA creative studio creating brand stories, social content, motion, animation, 3D and visual design. Live site → RoojhA digital health platform built for both sides of the appointment — patients and doctors in India. Live site →
A few international clients I’ve worked with
Wild Romantic West Coast Rewind Orf Valley Turf DFK AUS/NZ College Products
02 — Toolkit

Tech stack

The tools I use to design, prompt and ship AI-powered products.

Design & Systems01

FigmaFigJamDesign SystemsPrototypingPhotoshopIllustrator

AI & Prompting02

ClaudeChatGPTGeminiPrompt DesignAI AgentsMidjourney

Build & Ship03

Cursorv0FramerHTML / CSSVercelNotion
03 — Journey

Where I've worked

Teams and products I've contributed to along the way.

Feb 2025 — Aug 2026 · Ahmedabad

Bacancy Technology

Senior UX / UI Designer
FigmaDesign SystemsPrototypingAI
  • Redesigned the end-to-end onboarding flow of Indite, increasing task activation by 10% and improving user retention.
  • Restructured Indite’s product flow and information architecture so core automations are easier to find, set up and manage.
  • Built a website design system using AI-assisted workflows, enabling delivery of 40+ pages in 2 weeks.
  • Designed multiple dashboards for an in-house marketing analytics tool, replacing Excel-based reporting.
  • Mentored 3 designers, led UX sessions and weekly design critiques, and documented specs and edge cases.
Nov 2024 — Jan 2025 · Remote

Freelance

UX Designer
UX ResearchUsability TestingAccessibilityUI Design
  • Redesigned a hiring startup’s web experience across 10+ screens with WCAG-compliant patterns.
  • Reduced user drop-off by 15% through usability testing.
Oct 2023 — Oct 2024 · Indore

xMoonshot

UX / UI Designer
FigmaUX ResearchUI DesignPrototyping
  • Designed an AI interview simulation product end to end.
  • Led UX for B2B SaaS dashboards and delivered 40+ production components to the Pine Labs design system.
  • Reworked a hotel-booking platform’s reservation and personalisation flows to improve booking conversion.
Feb 2021 — Aug 2023 · Indore

SourceBae

Product Designer (Sole Designer)
FigmaProduct DesignUXDesign Systems
  • Owned end-to-end design for SourceBae and RecruitBae.
  • Built a design system from scratch with 25+ reusable components.
  • Took RecruitBae from concept to launch through iterative usability testing.
Product design services

Senior Product Designer open to full-time roles.

I’m Ankit Soni, a Senior Product Designer with 5+ years of experience, open to full-time roles in India or remote. I work across product design, UX/UI, UX research, SaaS experiences, AI products, and design systems, partnering with product and engineering teams to turn complex requirements into clear user journeys, useful interfaces, and scalable design foundations. Also open to select freelance projects.

Product & UX/UI design

User flows, information architecture, wireframes, interaction design, responsive interfaces, prototypes, and usability improvements for web and mobile products.

Design systems

Reusable components, design tokens, typography, spacing, color systems, documentation, and Figma libraries that help teams design consistently.

SaaS & AI product design

Dashboards, workflow tools, AI-powered product experiences, complex forms, data-heavy interfaces, and product journeys designed around user needs.

Team collaboration

Cross-functional product design, design-system documentation, UX sessions, design critiques, and implementation-ready specifications that help product and engineering teams work consistently.

Frequently asked questions

Working together

What does Ankit Soni do as a product designer?

Ankit Soni is a Senior Product Designer with 5+ years of experience across SaaS, AI-powered products, UX research, prototyping, and design systems. He is open to full-time roles in India or remote and has led a team of 3 designers.

Is Ankit Soni open to full-time roles?

Yes. Ankit is primarily looking for a full-time Senior Product Designer role in India or remote. He is also open to select freelance projects.

What does Ankit bring to a product design team?

Ankit brings 5+ years of experience in product design, UX/UI, SaaS and AI products, onboarding, information architecture, dashboards, and design systems. He has led a team of 3 designers. Also open to select freelance projects.

Does Ankit work on design systems and AI products?

Yes. The portfolio highlights design-system work and AI-powered product experiences, alongside SaaS, hiring, travel, and other digital product projects.

04 — Contact

Ready to build something useful?

For full-time Senior Product Designer opportunities in India or remote, reach out by email. Also open to select freelance projects.

Send an email ↗ LinkedIn ↗